![]() ![]() In November 2005, it was rebranded as, with the company expanding into Facebook social games in 2011, and then mobile in 2012.īy the end of 2013, King’s games were being played more than 1bn times a day by 282m monthly unique users, with games like Papa Pear Saga and Farm Heroes Saga having followed Candy Crush’s path from to Facebook and then on to mobile.Īccording to Apple, Candy Crush Saga was the top grossing app on its App Store in 2013. originally launched in August 2003 as a skill-gaming site – a form of online gambling where people play games based on skill rather than chance. The filing with Companies House in the UK doesn’t mention the game, describing the company’s principal activities as “the production and distribution of online skill games”, although later in the document this is reworded as “the production and distribution of online and mobile games”. Candy Crush Saga only launched for Apple’s iPhone and iPad in mid-November 2012, although it had been available on Facebook since April that year. ![]() The financials don’t reveal much about the mobile growth of King’s business, however.
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